Ad holding company Omnicom agrees to acquire Flywheel, the digital commerce arm of UK-based B2B media company Ascential, for a net cash purchase price of ~$835M (Megan Graham/Wall Street Journal)


Megan Graham / Wall Street Journal:

Ad holding company Omnicom agrees to acquire Flywheel, the digital commerce arm of UK-based B2B media company Ascential, for a net cash purchase price of ~$835M  —  Flywheel, part of Cannes Lions owner Ascential, aims to help brands sell on digital marketplaces such as Amazon

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